My system for getting a sales rep job and for executing after you get one is quite simply called “Streetfighting Sales Tactics.”
Parts of it are used to get a sales job. All of it is very useful in KEEPING that sales job and being the top rep in your organization.
I could have used a touchy-feely name but when I thought about why I was the most successful sales person, often in the history of the companies where I worked, it came down to never wanting to lose.
It came down to winning where I had the fewest resources and I was going against the largest, best financed competitors.
So in every case, I learned to make the “terrain work for me.” That means I looked at what was out there, what I could not change, and how I could adapt it for me.
In PharmaSalesRepJobs.com, I distilled a series of guerilla sales tactics to enable a new sales candidate with little or no experience to compete against someone with 20 years experience—and win!
That meant taking their competitor’s strength and positioning it as a weakness.
It also meant building “war stories” that enabled my candidates to control the interview around THEIR agenda, thus making them memorable in a contest with perhaps 30 other sales candidates.
So in the SYSTEM, you will hear audio reports, videos, read SPECIAL REPORTS about such subjects as differentiating yourself by building stories (see the one about interviewing doctors and presenting the “study” to the hiring manager). You will read or hear about how we replace “fuzzy words” in candidates’ resumes with hard hitting “sales words.” You will learn how we build an email campaign to hiring managers using the SUBJ: line in such a way as to make it a headline.
The email campaign tactics you will learn are just as applicable when you have your first sales job and you have to get to hundreds of prospects in a short time using only email—-just at the time when people are most protecting their email.
The SYSTEM is called “streetfighting” because you probably do not have all the experience or resources as other applicants. So you have to do things they will never do, because they are relying on their EXPERIENCE. You learn how to make that experience a LIABILITY, not an asset.
A SYSTEM is just that—a series of tactics that are made more powerful by using them together and constantly.
This system has been proven to find the HIDDEN sales jobs and to position candidates for those jobs against others with more experience.
Use it!
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